For the face that changed before you were ready.
You know the gap between how you feel and how you look. We're not going to tell you what this will do about it — nobody has used it yet. What you get instead is the formula, with a number next to all 29 ingredients.
We won't make a whole run of something nobody wants. Join the list and you're first to know the day it's ready. Why a waitlist, not a shop? →
Join the waitlist. No payment, no commitment — just your email, so you're first to know when the first run is ready.
We'll email you the day the first run is ready to order — you'll be first in line.
The gap between how you feel and how you look.
You slept. You ate well. You did everything right — and the mirror still says tired. Somewhere along the way, your face stopped matching how you feel.
That gap is the reason this exists. What we're not going to do is tell you how a bottle closes it.
Nobody has used this serum yet — not a customer, not a tester, not us. Anyone who describes the result to you is guessing, and we would rather not guess at you.
What we'll do instead: print the whole formula, with a number next to all 29 ingredients, and let you decide.
It sounds like less than a promise. If you've been sold one before, you know it isn't.
What's actually in it
Five that pull their weight — the real percentages, in plain sight.
Most serums hide behind one hero ingredient and a big number. Here's the whole working formula, with the real percentages, in the order of how much they actually do.
The peptidesThe part we lead with
This is a peptide serum first — and the numbers say so. Six peptides, 0.5% each, 3% in total. Plenty of "peptide" serums put in a single one at a token level and let the word do the work on the label. We formulated with the full six and printed every one, with the percentage next to each. The peptides are the part of the formula we lead with. What they'll do on your face is the part we're not going to claim — nobody has used this serum yet.
The workhorse
One of the most researched ingredients in skincare, and we've put in 2%. Not a trace to justify the name on the label; a real number, printed next to everything else so you can weigh it up yourself. Long known for the look of a more even, fresher complexion.
The one most brands add a trace of
A proper 1% — not a fraction rounded up for the ingredient list. A well-known antioxidant, at a level you'd actually notice on a label instead of squinting to find it. We put in a full percent, listed it plainly, and it looks after the other ingredients in the bottle too.
The hydration base
Nothing clever, nothing new — just the humectants that have quietly done their job for decades. Glycerin, hyaluronic acid and squalane together at 5.7%, for skin that feels hydrated. We're not going to dress up the basics — we're just not going to hide how much of them went in, either.
PDRNThe one everyone talks about
The ingredient this whole category is built on right now. We've put in 1%, and here's the part nobody explains: 1% is 10,000 ppm. Some bottles print "10,000 ppm PDRN" in big type because it sounds enormous — it's the exact same amount, just written to look bigger. We wrote 1%, plainly, next to everything else. Same substance, none of the theatre. Whether 1% impresses you is your call to make — we'd just rather you got to make it. Printed on the page, no asterisks.
No hero ingredient carrying a weak formula. Just the whole thing, told straight.
And here's what it won't do.
- It won't change your face.
- It won't work overnight.
- It isn't a replacement for a treatment.
We can't tell you it'll work on you — nobody can, and any brand that claims otherwise is guessing. You've got a drawer full of proof. So instead of promising, we made it so you can't lose: sixty days, and you keep the bottle.
I don't want a younger face.
I want mine back.
The entire formula. Including the awkward parts.
Most brands show you the four ingredients they want you to see. Here are the ones that matter — and one tap shows you all 29.
There are colorants in this. Some people react — and in this ingredient category specifically, people have had real reactions. Patch test on your inner arm, twenty-four hours, before it goes near your face.
We could have left these off the page. That's exactly why they're here.
Palmitoyl Tripeptide-1 · Palmitoyl Tripeptide-8
Acetyl Heptapeptide-4 · Oligopeptide-1
Heptapeptide-6 · Acetyl Hexapeptide-8
The other thirteen — the base, preservers & stabilizers +
Four drops. Twice a day. That's it.
Clean skin
Morning and evening, on a freshly washed face.
Four drops, face and neck
Press it in with your palms. Don't rub — there's no need.
Moisturizer on top
That's the whole routine. No faff, no ten-step anything.
Sixty days. And you keep the bottle.
Use it. Use half of it. If it isn't for you, tell us and we'll refund you. You don't post it back. You don't fill in a form. You don't explain yourself to anyone.
You've already spent enough on things that didn't work. This time, we carry that.
The things you actually want to know.
Why a waitlist and not a shop?
Because it hasn't been made yet. We're not going to make a whole run of something nobody wants — that's how brands end up with a warehouse full of stock and a reason to lie to you about it. So we're doing it the other way round: you join the list, we make the first run, and you're first to know the day it's ready to order. No payment now, nothing to cancel — just your email.
When can I actually order it?
Once the first run is made and our samples have passed, we'll email everyone on the list — you'll be first, at the launch price. We won't promise a date we can't keep. When it's ready, you'll hear it from us before anyone else.
What if your samples turn out to be bad?
Then there is no product. Our samples are in a laboratory right now — preservation and microbiology, not skin. Nobody has put this serum on their face yet, not a tester, not a panel, not me. If it doesn't pass, we cancel every single order, refund everyone in full, and publish exactly what was wrong with it. We'd rather kill the product than launch one we don't believe in.
What if I change my mind on the list?
There's nothing to cancel — you've only given us your email, not a payment. Unsubscribe any time, one click, done. And once you do order and it arrives, the sixty days still apply: you keep the bottle.
Is there a subscription?
Not right now. One serum, one price, no auto-renew, nothing running in the background. If the first run works and people want it regularly, we'll build a proper subscription then — and it'll be honest about how to leave it.
Is there fragrance in it?
No. The formula we started with had a trace of it, at 0.01%. We took it out. Fragrance is one of the most common causes of irritation in skincare, and for a serum you'll be using twice a day, adding a known irritant just to make it smell nice was the wrong trade. So it's fragrance-free. It won't smell of much — that's the point.
Will this suit sensitive skin?
We can't honestly promise it won't react — nobody can, before you've tried it. That's exactly why we flag the patch test further down this page, and exactly why the sixty-day guarantee exists: trying it should cost you nothing but a little time.
Is 1% PDRN enough? Other brands claim more.
Honestly? Nobody can tell you what "enough" is. There's no published dose-response curve for topical PDRN, so any brand calling its percentage the effective one is guessing out loud — and we're not going to do that to you. What we can tell you is what's in the bottle: 1% PDRN, six peptides at 3% and niacinamide at 2%. The unusual part is that we're telling you. Whether those numbers impress you is genuinely your call to make — we'd just rather you got to make it. You can't compare what you're never shown.
How long before I see anything?
That's the one question we can't answer yet, and we're not going to invent a number to fill the gap. Nobody has used this serum — not a customer, not a tester, not us. We're still waiting on the only people who can answer it: the first ones who buy it. What they write goes straight onto our reviews page, word for word — including the ones who tell you nothing happened for them.
Where is it made?
Foshan, Guangdong, China. The PDRN Serum is made for us there, to our specification — we're telling you here rather than letting you find it on the box. We didn't invent this formula: we found a manufacturer who had been making it well for years, paid to have it made again without the fragrance, and put our name on it. Openly. Where it's made goes on the box, next to our name and address and in the same size — so there's somewhere to complain about us that isn't us. We're not going to print a flag on the bottle and hope you don't ask.
Why are there no reviews?
Because nobody has used it. We could buy reviews — plenty of brands do, and customers can tell. We'd rather have an empty page today than a fake one forever. They'll come, and they'll be real. Including the bad ones.
Real reviews are coming.
Nobody has used this yet. So we have nothing to show you — and we're not going to invent it.
You can't really lose here. That's the point.
There's nothing to pay and nothing to cancel — just your email. Sixty days to change your mind once it arrives — and you keep the bottle either way. And if our own samples don't pass, we cancel everything and tell you why.
