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Start here

They'll tell you what's in it.
They won't tell you how much.

So we print the amounts. That's the whole idea.

A serum for your face and neck. Apply a few drops as needed — after you cleanse, before your moisturizer.

Almost every serum in this category puts one fashionable ingredient in large type on the front — and never tells you how much of it is actually in there. Not on the carton. Not on the website. Not if you email and ask.

An ingredient list has to be ordered by concentration, but it does not have to carry a single number. So a spectacular ingredient can be present in a trace amount, and every word on the box stays technically true.

You can't compare what you're never shown.

So here are ours
1% PDRN
3% peptides
2% niacinamide
Fragrance-free. No SPF. Whether those numbers impress you is genuinely yours to decide — we'd just rather you got to decide it.

And what it won't do.

It won't lift skin that has genuinely gone slack. It won't replace filler or a needle. It won't do anything overnight.

What it's made to do is quieter: it holds water at the surface of your skin and softens it. What it does beyond that is the part we're not going to claim — nobody has used this serum yet.

$69
35 ml — 1.18 fl. oz. Apply a few drops as needed, face and neck. How long a bottle lasts depends on the size of your drops and how heavy your hand is, and that varies more than you would think. We are not printing a figure until we have weighed the pipette ourselves. Most serums at this price hold 30 ml. Some brands print one number on the front. We print a number next to all 29 — including the water, the preservatives, and the pigment at 0.00036%. You may as well know the price before you give me your email.

It isn't free. It just isn't for sale yet.

An independent safety assessor still has to sign the formula off. There is no launch date, and I'm not going to invent one.

$69 when it launches · Nothing to pay to join the list · Leave the list any time

You're on the list.

I'll write when there's something real to say, and not before.

— Julian, ZUVIE