From the founder
Every ingredient.
With its amount.
A face serum with PDRN, six peptides and niacinamide. Every ingredient, with its amount listed below.
What it is
A face serum. Apply 3 to 4 drops for face and neck, morning and evening, after cleansing and before your moisturizer.
35 mL · No UK delivery yet. Joining the list is free.
If the last serum you bought did nothing, I don't think that was your fault, and I don't think it was your skin.
When I stopped reading the fronts of bottles and started reading the backs, I kept finding ingredient names without amounts. A name tells you what is in a serum. It does not tell you how much.
Cosmetic ingredient lists generally follow concentration order. Ingredients at one percent or less may follow in any order. Exact percentages do not have to be listed, so the ingredient name alone does not tell you its amount. That is why we publish the declared amount of every ingredient in our formula.
You deserve to know what you are buying before deciding whether it belongs in your routine.
You can compare the amounts
when you can see them.
The moisture-care ingredients
Glycerin and hyaluronic acid (as sodium hyaluronate) are humectants: ingredients used to attract and retain moisture. Our formula pairs them with squalane, an emollient used to soften skin.
The formula combines glycerin and hyaluronic acid with PDRN, six peptides and niacinamide.
These are ingredient roles, not measured results from the finished serum.
So here are our numbers
27 ingredients. Every declared amount.
PDRN. Six peptides at 3%. Niacinamide at 2%.
Three figures from the formula documentation. Listed formulation amounts do not, by themselves, establish concentrations of pure active material.
Three numbers isn't the formula. Here is the full ingredient list, each with a number next to it.
The declared formula is below, including the base and preservatives. These are documented formulation amounts, not independently verified pure-active concentrations.
Palmitoyl Tripeptide-1 · Palmitoyl Tripeptide-8
Acetyl Heptapeptide-4 · Oligopeptide-1
Heptapeptide-6 · Acetyl Hexapeptide-8
Patch test on your inner arm for 24 hours before applying it to your face.
Would you like to join the UK list?
Join the UK waitlistNo card. No order today.
You can still join the email list below.
Niacinamide: what the published study actually tested.
The formula documentation lists niacinamide at 2%. Hakozaki et al. (2002) studied a 5% niacinamide moisturizer and a separate 2% niacinamide-plus-sunscreen treatment. These were not a like-for-like dose comparison, and neither tested ZUVIE.
Here is what PDRN actually is, including the limits of what we can say about it.
We explain the ingredients and keep them separate from results for the finished serum.
We explain each ingredient and its amount, and we only claim results for the finished serum once there is evidence. The ingredient roles and their sources are here; they are not tests of this finished formula.
No added fragrance. No added colorants. No SPF.
We removed the added fragrance and both colorants. There is no SPF in this serum, so it does not replace your sunscreen.
Our reviews page has nothing on it. It's the most honest page we have.
There are no customer reviews yet. When customers have used it, we will publish what they wrote, including the ones who did not get on with it.
The honest part
And here's the list of things it won't do.
We do not promise lifting, overnight results or a replacement for a professional treatment.
One more thing you'd rather hear from me
Than find on the back of the box.
It's manufactured in Foshan, Guangdong, in China.
The facility is audited by an independent certification body against:
ISO 22716 (cosmetic GMP)
The FDA's cosmetic GMP guidance
A GMP certificate concerns how a factory is run. It is not an FDA endorsement of this serum.
Read enough to decide?
The Serum.
35 mL. We don’t deliver to the UK yet. Join the list to hear when we do.
Join the UK waitlistJust join the email list
It isn't free. It just isn't for sale yet.
It will be sold, not given away. There are no free samples and no test bottles. What costs nothing is joining the list: no payment, no card details. An independent safety assessor still has to sign the formula off, and until that's finished there is nothing to sell you. Put your name down and I'll write when it changes, including if it changes for the worse.
Nothing to pay to join the list · Leave the list any time
I'll write when there's something real to say, and not before.
Julian, ZUVIE